![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/4fc0e80e-bb33-498c-b7b2-c5b106ce078d_rw_3840.png?h=7cbe35c32034e667f45e9045f75342ec)
Project Context
CAPE is a client I worked with through the Design Project Center. My team was tasked with developing a brand system, producing branded touchpoints, and providing brand guidelines.
Organizational Structure
CAPE is an enterprise of the College of Pharmacy positioned within Ferris State University. CAPE has two sub-entities: CHARM and COMET.
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/50cf4e92-a413-4631-aca6-5185554a9f8b_rw_1200.png?h=973798daadc2464360b492cde82a337e)
Sketches
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/89f60f75-70e4-40af-a80c-6734772f1857_rw_1920.png?h=954e883391a3139bfb4fbb0eea08796c)
Early Iterations
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/f7bb01b2-c246-4838-aa17-f691633f9b8e_rw_1920.png?h=3bb10b7129db06ad9d472f648b3a1e55)
Version One
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/6f93eeb2-2ea6-4a18-99ff-4a4a48f06fbc_rw_1920.png?h=b9cceb7edf25579ccb9cecfaaac4c17a)
VERSION TWO
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/e5a13b33-2592-4d53-b640-d58457bb3152_rw_1920.png?h=47ea9bd1e248081a60b156cac2d0ef60)
FINAL VERSION
Primary/Stacked
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/acbb2248-7366-4510-9a51-3b0fed7ce10c_rw_1920.png?h=e0e060554e62390f908494643616c991)
Secondary/Horizontal
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/a87e485a-658f-44f9-b200-316cbbfb93b4_rw_1920.png?h=9a7eefa332353d90ff6222c04657cb61)
Color Palette
Primary
The primary color palette is used for type and branded materials.
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/77a23265-07b6-429e-a060-4a3a2c4a5b5f_rw_1200.png?h=42d98c8299377f39dfb9577ce006eaa2)
Secondary
The secondary color palette is used for illustrations, graphs, charts and diagrams.
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/c3b05a4c-dc69-49a0-b33b-2e2cf4fe7d72_rw_1200.png?h=8e342e56b840642f40035711b85b6654)
Type Strategy
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/f9f64ff8-fc8d-44fd-a23c-a65c6e38343c_rw_1920.png?h=0167a8e8c92bb617e0d5ce6cfc49eac9)
Touchpoints
Notepads
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/9b69abec-5010-4cbb-b878-63adab2258b6_rw_1920.png?h=f70fa000c93995c230186b9f16788ad0)
Pens
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/3c496c49-3c1c-4822-bd95-b607c99667ad_rw_1200.png?h=bbdbeb2fcc400b82d38c032631f52a2f)
Sticky Notes
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/721fa428-5e47-42a9-8ffd-d3a5951b70a2_rw_1200.png?h=2d0d09595e615be5649eff66911a6b9a)
Name Plates
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/f4bbe4f7-444c-420f-b921-fc71bf7f8e32_rw_1920.png?h=807da0271e64e50e56cdf23971fc06e6)
Envelopes
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/01983956-9c10-4f41-b0b0-21d2bb42f388_rw_1200.png?h=0b79a2d3e64e4ea8cb813e234806a780)
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/5c02f57c-8be1-4ed4-94f8-a0ce4349c750_rw_1200.png?h=6e0dcb08538242f0675345c5825b32fe)
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/e38c5abb-87ba-4609-ae7c-3393ba1c1e9f_rw_1200.png?h=8b0782572c5aa83b0f18bd2c94386fa1)
PowerPoint Templates
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/b8167e13-c106-4af8-b02b-8b57d88ff48c_rw_1920.png?h=6c4cbf9ea955a0da6b5c5988896265ae)
Screensavers
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/9c6c8356-8d69-40b0-b390-e422724a1983_rw_1200.png?h=237fe95efcc5e70d3d1ff04216df5051)
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/a63991e7-ef05-4272-8e16-26a9f514ee00_rw_1200.png?h=f111f81ed4c49574f2f637b41dabf43c)
![](https://cdn.myportfolio.com/d65c01da-6779-4e9e-9544-a5f011aa1389/581f761c-939f-479a-b139-96a974843442_rw_1200.png?h=cfeefc91114671d08a9fd608558f3299)