Project Context
CAPE is a client I worked with through the Design Project Center. My team was tasked with developing a brand system, producing branded touchpoints, and providing brand guidelines.
Organizational Structure
CAPE is an enterprise of the College of Pharmacy positioned within Ferris State University. CAPE has two sub-entities: CHARM and COMET.
Sketches
Early Iterations
Version One
VERSION TWO
FINAL VERSION
Primary/Stacked
Secondary/Horizontal
Color Palette
Primary
The primary color palette is used for type and branded materials.
Secondary
The secondary color palette is used for illustrations, graphs, charts and diagrams.
Type Strategy
Touchpoints
Notepads
Pens
Sticky Notes
Name Plates
Envelopes
PowerPoint Templates
Screensavers
