CAPE is a client I worked with through the Design Project Center. My team was tasked with developing a brand system, producing branded touchpoints, and providing brand guidelines.
CAPE is an enterprise of the College of Pharmacy positioned within Ferris State University. CAPE has two sub-entities: CHARM and COMET.
The primary color palette is used for type and branded materials.
The secondary color palette is used for illustrations, graphs, charts and diagrams.