Finding nutritional food can be a difficult process, at Mercado we offer an experience that makes the process easier. Mercado's main goals are to help users find nutritional food, increase their level of food education, explore healthy recipes, and find budget friendly food options.
This map gives insight into what touchpoints and app features would complete the user experience for a young adult or low-income family. Doing a Five E’s was also very helpful in finding where the brand can extend to outside of the app.
SOCIAL MEDIA ADVERTISING
Young people spend most of their time on social media, so it is a great way to connect with them! It is also easy to switch from scrolling on instagram to downloading an app.
ENTER & ENGAGE
The app embraces all of the changes the sitemap went through. It’s an experience users will keep coming back to because it’s a fun, easy to navigate, and helpful tool.
PROPORTIONAL SERVING TUPPERWARE
An important part of eating healthy is portioning out the right amounts of food. Another benefit of this packaging is that it is a clear container, which helps with the intake of nutrional foods.
REUSABLE TOTE BAGS
These tote bags promote the brand and build customer loyalty, all while decreasing the use of plastic bags.