PROJECT CONTEXT
This is a hypothetical magazine geared towards parents, especially those with children that struggle to eat. Each article and advertisement is hand-picked to help out parents.
TARGET AUDIENCE
Goals
Get kids to eat healthy food.
Find recipes.
Get tips from other parents.
Find recipes.
Get tips from other parents.
Struggles
Getting kids to eat.
Finding free time.
Kids not getting along.
Finding free time.
Kids not getting along.
Opportunities
Getting kids to eat healthy food they enjoy.
Bringing parents joy in their free time.
Advertising valuable products parents would use.
Bringing parents joy in their free time.
Advertising valuable products parents would use.
DIGITAL EXPERIENCE
Mobile App
The Picky Eater’s app, TPE, allows busy parents to have access to read articles whenever they find a quiet moment. This also allows users to read articles they may have missed. But most of all, TPE gives parents the chance to become part of a community.
KEY SCREENS
Articles
Featured articles stand out by beginning with an eye-catching cover image. Every article has a custom navigation that highlights the article the user is on in the primary color the article uses. Articles are also easily sharable to get users engaged.
Community
A huge part of this app is bringing together a community of parents to share struggles, tips, and encouragement. Any user can create a forum about virtually anything parenting related.
